As tickets for the Ricky Martin concert were running out, we devised a social media promotion for Medalla Light that provided a chance for avid fans to win first row seats. The Medalla Light Lip Sync Challenge pinned fans against each other on a Ricky Martin lip syncing war, reaching over 800,000 fans in various social media platforms.
Client: Medalla Light
Date: February 2016
Tags: Content, Branding, Social Media